I am a Ph.D. candidate in marketing at the Alberta School of Business, University of Alberta. My research examines how the conditions under which consumers encode, retrieve, and process mental representations of their world influence their judgments, preferences, and decisions. My dissertation research examines the influence of default choice architecture on downstream preference and behavior. I am investigating how defaults influence the quality, frequency, and intensity of preference updating. In a second stream of research I shed light on how cues from the environment or previous experience influence mental representations guiding maladaptive behavior in gambling, investing, and consumer spending contexts. My third stream of research illuminates how consumption appraisal is biased by normatively irrelevant mental representations.
Across my research streams, I aim to advance theory and to connect it with marketplace realities to reveal practical implications for consumers, firms, and policy makers. My research has been published in the Journal of Marketing Research, in Behavior Research Methods, and in Methodological Innovations. |